Idea Channel
Do Knock-Offs Prove the Value of a Brand?
Knock-off products might not be as detrimental to a brand as they initially seem.
From
Idea Channel
Do Knock-Offs Prove the Value of a Brand?
Season 2013 Episode 12 | 7m 38s
Knock-off products might not be as detrimental to a brand as they initially seem.
We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?
From
Problems with Closed Captions? Closed Captioning Feedback
Problems with Closed Captions? Closed Captioning Feedback
Idea Channel
Do Knock-Offs Prove the Value of a Brand?
Season 2013 Episode 12 | 7m 38s
We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?
From
Problems with Closed Captions? Closed Captioning Feedback
How to Watch Idea Channel
Idea Channel is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorship
Support for PBS provided by: